Our Time Saving Marketing Automation Strategy for Fall Real Estate

How we saved time, streamlined content, and kept things human.

At Peak Media, we’re obsessed with building smart systems that let small teams do big things — without the burnout. So when Fall Real Estate came to us with manual marketing tasks eating up valuable time, we applied a tailored marketing automation strategy to change that.

The Challenge

Fall Real Estate was managing:

Dozens of new property listings

Multiple agents with unique workflows

Manually created social media posts

Ad templates, spreadsheets, and reporting

It worked — but it wasn’t scalable.

Our Marketing Automation Strategy in Action

✅ Automated Listing Flow

We used Zapier + Google Sheets to pull listing data from their CMS and automatically format it for marketing use — complete with suburb, agent, and branding assignments.

✅ Dynamic Agent & Branding Logic

A reference sheet matches the correct agent(s), their contact info, and their image assets based on listing data — no more copy/paste or hunting for files.

✅ Smart Image Pairing System

We built naming logic that detects agent order and selects the right image for social posts, so it always looks polished — no matter who listed the property.

✅ Pre-Built Ad Templates

Our strategy includes prewritten, editable ad graphics that adapts to the type of property, location, and unique selling points — saving hours each week.

✅ Leased/Sold Announcement Automation

When a listing changes status, it’s auto-added to the marketing calendar for inclusion in weekly social updates.

This custom-built marketing automation strategy saved hours each week, reduced errors, and gave the Fall team more space to focus on what matters: serving clients, selling listings, and closing deals.

It also enhanced their vendor marketing packages by streamlining and expanding the services offered — allowing Fall Real Estate to deliver a more well-rounded, consistent campaign for each client’s property. More value, less stress.

Less chaos. More clarity. Systems that scale with your business.

Ready to Build Your Own Marketing Automation Strategy?

Whether you're managing real estate, a service-based business, or a growing brand — the right system can change everything.

📩 Book a consultation to learn how Peak Media can help.

Or get in touch and let’s talk strategy.