Why Posting Properties to Social Media Still Works (Even If the Buyer Comes From a Portal)

Alysa Baxter

3 min read

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Just now

Navigating social media as a real estate agent

“Most buyers are on Rightmove, realestate.com.au, Zillow, etc… so what’s the point of social media?

But that misses the point entirely.

Posting your listings to social media isn’t just about finding the buyer for that listing.It’s about building an audience of locals — people who will eventually buy or sell in the area. Social media builds visibility and trust, so that when those people are ready to take action, they already know who you are.

📌 Hint: This works for landlords too.

Use Your Vendor Paid Marketing Properly

You’re supposed to be marketing their property — so make the most of it.

Posting on social media is free, and it costs nothing but a bit of time. With a little ad spend, you can amplify its reach, and it won’t take much to hit your local area effectively.

Stop worrying about likes. Start tracking how many people are:

• Viewing the listing on your website

• Engaging with it on portals

• Seeing it on social media

Sometimes the buyer doesn’t see your listing on Instagram or Facebook — but their aunt might. She tags them or sends them the link. And that’s all it takes.

“When you post a listing, you’re not trying to go viral. You’re just showing up where your buyers already are.”

Know-Like-Trust Happens Before They Call You

Not everyone clicks “Contact Agent” right away.

They see your face. Your name. Your listings. Enough times — and one day they’re the seller.

That’s how you win listings. Not with charm. With consistency.

Property sells itself 90% of the time.But your job is to get as many eyes on it as possible.

Consistency = familiarity = trust.And trust closes deals.

Most people won’t read your testimonials — but they want to know they exist. They won’t analyse your feed — but they want to see you show up.

It’s Not About You — It’s About the Listing

People will scroll past your “Top Tips for Selling” post.But they will stop to peek inside the house down the road.

If that’s all they do, you’ve already won.

They saw your name. Clicked through to your site. Felt your brand.

That’s not self-promotion — that’s client service.

A Strong Social Feed = More Listings Later

When someone recommends you, the first thing that a potential client will do is check your social media.

If they see a consistent, professional feed?

They’re thinking: “This person knows how to market property.”

If your competitor is doing this and you’re not — that speaks for itself.

No, you don’t need expensive videos (unless the listing calls for it).You don’t need to be on TikTok.You don’t need to narrate every part of your day.

Can it help? Sure — if you’re trying to become a real estate celebrity or sell a course about being one.

But for the rest of us?

This is about showing up consistently in the spaces where your buyers and future sellers already spend their time.

“Hey, you want to move to this area but got bored of looking this week? Good thing you followed me on social media — here’s a property you might love.”

It’s the same reason you build an email list.You’re not annoying people.You’re doing your job.

Final Word

You don’t have to become a TikTok star or post every thought you’ve ever had online.Just get your listings up — consistently, with branding, and with purpose.

Every post is a brick in the foundation of your business.

Want help systemising this so it's not one more thing to remember?  Book a consult or send me an email and ask for my free social media template starter pack.